Ferry Building Bike Rental
SUBJECT :
Ferry Building Bike Rental
YEAR OF COMPLETION:
2014
CATEGORIES:
Print / Digital
Objective:
Transformation of Vernacular Communication, find examples of vernacular communication within their environment. Create a branded system based on a single sign found in the public space. Apply the sign in a design system through different style materials and image treatments.
Approach:
Recreate a visual system for the Ferry building Bike Rentals which is conveniently located in the SanFrancisco Ferry Building. I have designed a system of elements working together to provide unity, consistency, and flexibility visual. Also created their own color system, to provide even greater powerful, complementary colors that really impressive to viewers.