Ferry Building Bike Rental

SUBJECT : 

 Ferry Building Bike Rental

 

YEAR OF COMPLETION: 

2014

 

CATEGORIES: 

Print / Digital

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Objective: 

Transformation of Vernacular Communication, find examples of vernacular communication within their environment. Create a branded system based on a single sign found in the public space. Apply the sign in a design system through different style materials  and image treatments.

 

Approach:

Recreate a visual system for the Ferry building Bike Rentals which is conveniently located in the SanFrancisco Ferry Building. I have designed a system of elements working together to provide unity, consistency, and flexibility visual. Also created their own color system, to provide even greater powerful, complementary colors that really impressive to viewers.