Ferry Building Bike Rental

SUBJECT : 

 Ferry Building Bike Rental

 

YEAR OF COMPLETION: 

2014

 

CATEGORIES: 

Print / Digital

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Objective: 

Transformation of Vernacular Communication, find examples of vernacular communication within their environment. Create a branded system based on a single sign found in the public space. Apply the sign in a design system through different style materials  and image treatments.

 

Approach:

Recreate a visual system for the Ferry building Bike Rentals which is conveniently located in the SanFrancisco Ferry Building. I have designed a system of elements working together to provide unity, consistency, and flexibility visual. Also created their own color system, to provide even greater powerful, complementary colors that really impressive to viewers.

Project 1-3